Orlovsky DigitalAds for PPF · ceramic · tint
Installer applying paint protection film to the hood of a black coupe in a dark detailing studio
PilotFounding Shop Pilot: $1,500/mo for 90 days · first 3 US shops · one per metro

Google Ads for US PPF, ceramic coating & tint shops

Google Ads that book PPF and ceramic installs. Reported in sold jobs, not clicks.

We run Google Search for established PPF, ceramic coating and window tint shops. Full fronts, full bodies, coatings and tint each get their own budget. DIY and spray-bottle shoppers get filtered out. Every week you see what you spent and which jobs it booked.

Start by email. No meeting required. Your teardown is a written review with annotated screenshots and three ranked fixes, in your inbox within 1 business day.

How we filter searches, as an example: “diy ppf kit”, “ceramic coating spray walmart”, “ppf installer jobs” and “how to apply ceramic coating” are blocked as negative keywords. “full front ppf near me”, “xpel installer scottsdale” and “ceramic coating new car cost” are kept, and each inquiry is tracked from qualified inquiry to quote to booked install.

Demo of our weekly search-term filter · see a full example

Your account stays yoursYour Google Ads account, billing and data. Remove our access any time.
Month to monthAfter the 90-day pilot. No annual contract.
One shop per metroWe won't run ads for a competing shop in your area while we work together.
Reply within 1 business dayEmail and calls on US hours, 9am to 5pm ET.

Where shop budgets leak

Not everyone who searches “PPF” or “ceramic coating” wants an installer.

People search for film rolls, spray coatings, installer jobs and how-to videos. When a campaign pays for those clicks, your cost per booked install climbs and nobody tells you why.

We read your search terms report every week and cut the searches that will never book. Before launch, every campaign starts with a negative keyword list built for PPF, ceramic and tint.

Search termsLast 7 daysPPF + Ceramic + TintExample
Search termActionMatchWhy
diy ppf kitExcludedPhraseDIY buyer. Will never book an install.
ceramic coating spray walmartExcludedPhraseShopping for a retail spray bottle.
xpel film roll for saleExcludedPhraseBuying material, not labor.
ppf installer jobsExcludedPhraseJob seeker.
how to apply ceramic coatingExcludedPhraseHow-to research for a home project.
window tint for houseExcludedPhraseResidential film. Different service.
full front ppf near meKeptExactReady to book, local, knows the package.
xpel installer [city]KeptPhraseLooking for a certified installer.
ceramic coating for new car costKeptPhrasePrice research with a car to protect.
ceramic window tint near meKeptExactLocal tint buyer, premium film.
6 of 10 terms excluded as negativesGet our full list of 300+ negative keywords (CSV)

Why shop ads disappoint

Clicks are easy to report. Sold jobs pay the rent.

What we usually find

  • PPF, ceramic and tint in one campaign. Cheap tint clicks eat the full-front budget.
  • Broad keywords and no negatives. Spray-coating shoppers and installer job seekers click all day.
  • Reports that stop at clicks and “leads”. Nobody knows which calls turned into booked installs.
  • A full-body search lands on a homepage with no packages, no price range and no quote form.
  • The agency owns the ad account. When you leave, the history stays with them.

What we do instead

  • Separate campaigns and budgets for PPF, ceramic coating and tint. Each line earns its own spend.
  • Keyword themes by package: full front, full body, track pack, coating tiers, ceramic tint.
  • Weekly search-term cleanup. DIY, bottle, spray, kit, roll and training searches stay out.
  • Calls and forms tracked, then matched to your quotes and invoices. Cost per booked install, by service.
  • Everything runs in your own Google Ads account. You keep the data if we part ways.

How it works

From free teardown to first report in four steps.

  1. 01 / Teardown

    Free written teardown

    Send your website. Within 1 business day you get annotated screenshots of your Google presence, any running ads and your quote form, with three fixes ranked by impact.

  2. 02 / Plan

    Plan and written target

    We agree on service lines, budgets per line, service area and a written target for qualified inquiries. The pilot guarantee is measured against it.

  3. 03 / Launch

    Build in your account

    Campaigns by service line, negative keyword lists, call and form tracking, and landing page fixes. Everything is checked before the first dollar is spent.

  4. 04 / Report

    Weekly report in sold jobs

    Your team marks which inquiries got a quote and which booked. Each week you see spend, quote requests, booked installs and cost per booked install for each service.

Step one, in detail

What a teardown looks like.

A written page made for your shop: screenshots of what a buyer sees when they search for your services, marked up where you lose them, and three fixes in order of impact. Most fixes don’t need us. You can make them yourself.

Get a free teardown
Teardown · your shop, your cityExample

Annotated screenshots of your search results, ads and quote form.

  1. 1
    Fix 1 · biggest impactFull-front searches land on your homepage.Give full front its own page with coverage photos and a price range.
  2. 2
    Fix 2The quote form has 11 fields on a phone.Cut it to five and add tap-to-call.
  3. 3
    Fix 3Ads run overnight with nobody answering.Schedule calls for open hours and let forms run 24/7.

Services

Built around the three services your shop sells.

Different tickets, different buyers, different searches. So each gets its own campaign, budget and report line.

Gloved hands squeegeeing clear film onto a front bumper

Google Ads for PPF shops

Campaigns split by package: partial front, full front, track pack and full body. Certified-installer searches like “XPEL installer near me” get their own ad group.

  • full front ppf near me
  • xpel installer
  • full body ppf cost
PPF campaigns
Installer heat-shrinking tint film on an SUV rear window

Google Ads for window tint

High-volume, lower-ticket tint searches run on their own budget, so they don’t starve your PPF campaigns. Home-film and tint-law searches stay out.

  • ceramic tint near me
  • window tint cost
  • windshield tint
Window tint campaigns

Looking at the bigger picture? See how we approach marketing for PPF, ceramic and tint shops.

Reporting

A report you can check against your invoices.

Spend, quote requests, booked installs and cost per booked install, split by PPF, ceramic and tint. Your team marks what each inquiry became in a shared sheet or your CRM. Anything we can’t verify stays marked unknown.

Shop office desk with a laptop showing a sales dashboard, a car in the bay behind the glass
Monthly report
Month 2 of the pilot · Google Search
Illustrative example · not client data
Ad spend$3,600paid to Google
Quote requests68calls + forms, deduplicated
Booked installs17marked by your team
Cost per booked install$212ad spend ÷ booked
PPF$2,000 spend · Full front, full body, track pack
24quote requests
15quotes sent
4booked
$500per booked install
Ceramic coating$1,000 spend · Coating tiers, correction
18quote requests
11quotes sent
4booked
$250per booked install
Window tint$600 spend · Ceramic and carbon film
26quote requests
17quotes sent
9booked
$67per booked install
Quote requestsQuotes sentBooked installs

Decisions for next month

  • Move $150 from tint to full-front PPF. Tint is booked three weeks out.
  • Add 23 negatives, incl. “ceramic coating spray” and “ppf roll”.
  • Test a “from $” price line on the full-front ad.

Needs your team

  • 5 quote requests aren’t marked yet. Showing as unknown.
  • 2 missed calls on Saturday. Callback within the hour?
  • Confirm the full-body quote sent on the 14th.

Pricing

Founding Shop Pilot. Three US shops, one per metro.

A lower fee and a written guarantee while we earn our first US case studies. After 90 days, standard pricing and month-to-month terms.

First 3 US shops only

Founding Shop Pilot

3 pilot places · one shop per metro

$1,500/ month for 90 days

Standard rate after the pilot: $2,000 to $2,500/month for Google Search.

  • $1,500/month management for the first 90 days
  • Ad spend from $3,000/month, paid directly to Google in your own account
  • One shop per metro area while we work together
  • Written KPI target before launch. Miss it by day 60 and month 3 management is free
  • Month to month after the pilot. You keep the account, billing, website and data
  • In return, if you agree: a case study (named or anonymized) and a short review

How the guarantee works

We put our fee on the line. Not your revenue.

  1. 0Before launchWe agree in writing on a target number of qualified inquiries: real people in your service area asking about a service you sell.
  2. 60Day 60We count qualified inquiries from calls and forms, with you, against that target.
  3. 90Month 3Target missed? Month 3 management is free. Ad spend still goes to Google as usual.

We don’t guarantee revenue or bookings. Those depend on your prices, your follow-up and your calendar. The guarantee assumes the agreed ad budget runs without pauses and the tracking we set up stays in place.

Later, Google + Meta management is $3,000 to $4,000/month. See everything that’s included and excluded.

Who it’s for

Built for shops that already sell the work.

A good fit

  • US brick-and-mortar shop installing PPF, ceramic coating or window tint
  • Experienced or certified installers, and room on the calendar for more jobs
  • Someone who answers calls and quote requests the same day
  • Ad budget of $3,000/month or more, on top of management
  • Willing to mark which inquiries booked. A shared sheet is fine

Not a fit (yet)

  • Mobile-only detailers, or shops opening in the next few months
  • Shops shopping for the cheapest click or a guaranteed revenue number
  • Anyone who wants the agency to own the ad account
  • Shops with no website or quote form. We’ll tell you if that needs fixing first
  • A second shop in a metro where a pilot shop already works with us

Who you work with

You deal with the founder, from teardown to weekly report.

I’m Denis Orlovsky. I’ve run advertising for automotive businesses since 2018.

The pilot is priced to earn three strong case studies, not to sign thirty shops. You get the same person on email, on calls and in the report, during US hours.

What I care about: clean search terms, separate budgets for each service, and a weekly number your team can check against its own invoices.

Denis Orlovsky

Founder, Orlovsky Digital

More about how we work
  • Your account, your dataYou own the Google Ads account, the billing and every conversion. Our access is removable.
  • Honest reportingUnknown stays unknown. We never count an unanswered inquiry as a sale.
  • No long contracts90-day pilot, then month to month.
  • One shop per metroWe don’t bid against our own clients.

FAQ

What shop owners ask before they start.

What do I get in the free teardown?

A written review made for your shop, sent by email within 1 business day. It shows, with annotated screenshots, how you appear for searches like “ppf near me” and “ceramic coating [your city]”, what nearby competitors run, what your own ads are buying if you run any, and how your quote form works on a phone. It ends with three fixes ranked by impact. No call needed, and nothing to sign.

How does the pilot guarantee work?

Before launch we agree in writing on a target number of qualified inquiries: calls, forms or texts from real people in your service area asking about a service you sell. Spam, vendors, job seekers and duplicates don’t count. If we haven’t reached the target by day 60, month 3 management is free. The guarantee assumes the agreed ad budget runs without pauses and the tracking we set up stays in place.

Do you guarantee revenue or booked jobs?

No. Bookings depend on your prices, reviews, response time and calendar, and we don’t control those. We guarantee one thing in writing: the inquiry target, backed by a free month of management. Then we report booked and sold jobs so you can judge the rest with your own numbers.

Is there a long contract?

The pilot runs 90 days at $1,500/month. After that it’s month to month at the standard rate. No annual contract.

Who owns the Google Ads account?

You do. We work in your account through manager access that you can remove at any time, and you pay Google directly. If you already have an account with history, we keep using it. If you don’t, we set one up in your name.

You’re in Armenia. How does this work with US hours?

Orlovsky Digital is based in Yerevan, Armenia. We answer email and take calls from 9am to 5pm Eastern, Monday to Friday, and your report arrives on the same day every week. Google Ads is managed remotely by every agency, wherever its office is. What matters is that your campaigns target your metro and that someone answers you during your business day.

Why don’t you show US case studies?

Because our US practice launched in 2026, and we won’t pass off results from other markets as US proof. That is the reason for the pilot: a lower fee and a written guarantee for the first three shops, and a case study in return if you’re happy with the work.

How much should we spend on ads?

The pilot needs at least $3,000/month in ad spend, paid to Google. Whether that is enough depends on your prices, your close rate and how many installs you want. Our budget guide walks through the math with published cost-per-lead estimates, and the budget calculator shows how many sold jobs cover your spend.

What do you need from our shop?

Admin access to Google Ads, or permission to create an account in your name. Access to Google Analytics and Tag Manager if you use them. Your price ranges by package. And someone who marks each inquiry as quoted, booked or lost once a week. A shared Google Sheet is fine.

Do you run Facebook and Instagram ads?

We start with Google Search, because people searching “full front ppf near me” are already shopping. Meta comes later, for shops whose Search results and calendar support it. Google + Meta management is $3,000 to $4,000/month.

Free teardown

See what your Google presence looks like to a buyer.

Send your website. Within 1 business day you’ll get a personal, written teardown with annotated screenshots, in your inbox.

  • 1How your shop shows up for searches like “ppf near me”, “ceramic coating [your city]” and “window tint near me”
  • 2What your ads are buying, if you run any: search terms, wasted spend, tracking gaps
  • 3Where your quote form loses people on a phone
  • 4Three fixes, ranked by impact. Plus an honest answer on whether the pilot fits your shop

Start by email. No meeting required.

Request your free teardown

Takes about a minute. Four fields.

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