
Google Ads for PPF shops
Campaigns split by package: partial front, full front, track pack and full body. Certified-installer searches like “XPEL installer near me” get their own ad group.
- full front ppf near me
- xpel installer
- full body ppf cost

Google Ads for US PPF, ceramic coating & tint shops
We run Google Search for established PPF, ceramic coating and window tint shops. Full fronts, full bodies, coatings and tint each get their own budget. DIY and spray-bottle shoppers get filtered out. Every week you see what you spent and which jobs it booked.
Start by email. No meeting required. Your teardown is a written review with annotated screenshots and three ranked fixes, in your inbox within 1 business day.
How we filter searches, as an example: “diy ppf kit”, “ceramic coating spray walmart”, “ppf installer jobs” and “how to apply ceramic coating” are blocked as negative keywords. “full front ppf near me”, “xpel installer scottsdale” and “ceramic coating new car cost” are kept, and each inquiry is tracked from qualified inquiry to quote to booked install.
Demo of our weekly search-term filter · see a full example
Where shop budgets leak
People search for film rolls, spray coatings, installer jobs and how-to videos. When a campaign pays for those clicks, your cost per booked install climbs and nobody tells you why.
We read your search terms report every week and cut the searches that will never book. Before launch, every campaign starts with a negative keyword list built for PPF, ceramic and tint.
| Search term | Action | Match | Why |
|---|---|---|---|
| diy ppf kit | Excluded | Phrase | DIY buyer. Will never book an install. |
| ceramic coating spray walmart | Excluded | Phrase | Shopping for a retail spray bottle. |
| xpel film roll for sale | Excluded | Phrase | Buying material, not labor. |
| ppf installer jobs | Excluded | Phrase | Job seeker. |
| how to apply ceramic coating | Excluded | Phrase | How-to research for a home project. |
| window tint for house | Excluded | Phrase | Residential film. Different service. |
| full front ppf near me | Kept | Exact | Ready to book, local, knows the package. |
| xpel installer [city] | Kept | Phrase | Looking for a certified installer. |
| ceramic coating for new car cost | Kept | Phrase | Price research with a car to protect. |
| ceramic window tint near me | Kept | Exact | Local tint buyer, premium film. |
Why shop ads disappoint
How it works
Send your website. Within 1 business day you get annotated screenshots of your Google presence, any running ads and your quote form, with three fixes ranked by impact.
We agree on service lines, budgets per line, service area and a written target for qualified inquiries. The pilot guarantee is measured against it.
Campaigns by service line, negative keyword lists, call and form tracking, and landing page fixes. Everything is checked before the first dollar is spent.
Your team marks which inquiries got a quote and which booked. Each week you see spend, quote requests, booked installs and cost per booked install for each service.
Step one, in detail
A written page made for your shop: screenshots of what a buyer sees when they search for your services, marked up where you lose them, and three fixes in order of impact. Most fixes don’t need us. You can make them yourself.
Get a free teardownAnnotated screenshots of your search results, ads and quote form.
Services
Different tickets, different buyers, different searches. So each gets its own campaign, budget and report line.

Campaigns split by package: partial front, full front, track pack and full body. Certified-installer searches like “XPEL installer near me” get their own ad group.

Coating tiers, new-car packages and paint correction. Spray, wax and “how to apply” searches are blocked from day one.

High-volume, lower-ticket tint searches run on their own budget, so they don’t starve your PPF campaigns. Home-film and tint-law searches stay out.
Looking at the bigger picture? See how we approach marketing for PPF, ceramic and tint shops.
Reporting
Spend, quote requests, booked installs and cost per booked install, split by PPF, ceramic and tint. Your team marks what each inquiry became in a shared sheet or your CRM. Anything we can’t verify stays marked unknown.

Pricing
A lower fee and a written guarantee while we earn our first US case studies. After 90 days, standard pricing and month-to-month terms.
3 pilot places · one shop per metro
Standard rate after the pilot: $2,000 to $2,500/month for Google Search.
How the guarantee works
We don’t guarantee revenue or bookings. Those depend on your prices, your follow-up and your calendar. The guarantee assumes the agreed ad budget runs without pauses and the tracking we set up stays in place.
Later, Google + Meta management is $3,000 to $4,000/month. See everything that’s included and excluded.
Who it’s for
Who you work with
I’m Denis Orlovsky. I’ve run advertising for automotive businesses since 2018.
The pilot is priced to earn three strong case studies, not to sign thirty shops. You get the same person on email, on calls and in the report, during US hours.
What I care about: clean search terms, separate budgets for each service, and a weekly number your team can check against its own invoices.
Denis Orlovsky
Founder, Orlovsky Digital
More about how we workFAQ
A written review made for your shop, sent by email within 1 business day. It shows, with annotated screenshots, how you appear for searches like “ppf near me” and “ceramic coating [your city]”, what nearby competitors run, what your own ads are buying if you run any, and how your quote form works on a phone. It ends with three fixes ranked by impact. No call needed, and nothing to sign.
Before launch we agree in writing on a target number of qualified inquiries: calls, forms or texts from real people in your service area asking about a service you sell. Spam, vendors, job seekers and duplicates don’t count. If we haven’t reached the target by day 60, month 3 management is free. The guarantee assumes the agreed ad budget runs without pauses and the tracking we set up stays in place.
No. Bookings depend on your prices, reviews, response time and calendar, and we don’t control those. We guarantee one thing in writing: the inquiry target, backed by a free month of management. Then we report booked and sold jobs so you can judge the rest with your own numbers.
The pilot runs 90 days at $1,500/month. After that it’s month to month at the standard rate. No annual contract.
You do. We work in your account through manager access that you can remove at any time, and you pay Google directly. If you already have an account with history, we keep using it. If you don’t, we set one up in your name.
Orlovsky Digital is based in Yerevan, Armenia. We answer email and take calls from 9am to 5pm Eastern, Monday to Friday, and your report arrives on the same day every week. Google Ads is managed remotely by every agency, wherever its office is. What matters is that your campaigns target your metro and that someone answers you during your business day.
Because our US practice launched in 2026, and we won’t pass off results from other markets as US proof. That is the reason for the pilot: a lower fee and a written guarantee for the first three shops, and a case study in return if you’re happy with the work.
The pilot needs at least $3,000/month in ad spend, paid to Google. Whether that is enough depends on your prices, your close rate and how many installs you want. Our budget guide walks through the math with published cost-per-lead estimates, and the budget calculator shows how many sold jobs cover your spend.
Admin access to Google Ads, or permission to create an account in your name. Access to Google Analytics and Tag Manager if you use them. Your price ranges by package. And someone who marks each inquiry as quoted, booked or lost once a week. A shared Google Sheet is fine.
We start with Google Search, because people searching “full front ppf near me” are already shopping. Meta comes later, for shops whose Search results and calendar support it. Google + Meta management is $3,000 to $4,000/month.
Free guides and tools
Account structure, keywords by intent, 40+ negatives, ad copy, call tracking and measuring sold jobs.
Read the guidePublished cost-per-click and cost-per-lead estimates for PPF, ceramic and tint, and the math to set your budget.
Read the budget guideRed flags and the questions to ask before you sign anything.
Read the checklistFree teardown
Send your website. Within 1 business day you’ll get a personal, written teardown with annotated screenshots, in your inbox.
Start by email. No meeting required.
Takes about a minute. Four fields.